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4 ways to make Banner Ads work for you in Affiliate Marketing

Since the 1990’s, banner ads have come a long way.  Looky at this 1997 retro ad from apple we found:

 

There has been a lot of research since then as to how to make effective banners.  Let your advertiser worry about the ad design, but as far as making them work for you on your site, as an Affiliate, here are 3+1 tips:

1. Don’t clutter your site with ads. This can come off as looking unprofessional and turn your visitor away.  Instead, space your ads and include quality content to balance the look of the site (and keep the reader on your page).

2. Choose 3-4 banners max for your page.  This number has been shown to be the most effective.  Statistics show that the first few banners get the most attention.  As the order of placement increases, the click-through rate decreases, meaning your first few ads will get the most clicks while anything above and beyond receives less clicks. Choose wisely among the ads you wish to promote  (greedy me would choose the ads that are the most effective with the highest payout).

3. Consider user experience with ad placement. You will capture the most attention from your user with anything placed “above the fold.”  Above the fold just means the space at the top of your site before your user has to scroll. So place your banner ads above the fold. History lesson – “above the fold” originates with newspapers.  Anything that was on the front page before the fold in the middle of the paper.

Studies show it takes 5 banners to attract a sale.This is an example of what not to do unless your customers appreciate irony. 

4. Repetition.  It seems counter-intuitive, right?  A 2011 study by Casale Media  (http://casalemedia.com/files/Casale-Ad-Visibility-Report-FINAL.pdf) shows the magic number being five.  Showing an ad at least five times resulted in an increase of 175 times in the number of clicks.  Wowza!

The basic goal for any affiliate is to get the most clicks/conversions possible for the most commission possible.   If you are using banner advertising, we hope you find these suggestions useful!

Let us know if you’d like to see information on any other affiliate related topics: affiliates@name.com

This article heavily influenced by: http://www.minonline.com/news/Banner-Ad-Effectiveness-Strike-Early-Visibly-and-Often_18652.html and the statistics presented in: http://casalemedia.com/files/Casale-Ad-Visibility-Report-FINAL.pdf)


What is a Redirect Script?

Ever notice that sometimes when you click on a link, the url changes in your browser? That is a redirect script.

What kind of redirect can be used? Basically, there are two available, if you are creating the redirect manually:

  1. A Standard Redirect (also known as a 302 redirect) is the most common type of redirection.
  2. A SEO Redirect (also known as a 301 redirect) is used when you wish to pass on page rank and other search engine position status.

Education

Chambers earned Bachelor of Arts/Bachelor of Science degrees, both in business, from West Virginia University from 1971 and a Juris Doctor from the West Virginia University College of Law from 1974.[1] He later received his Master of Business Administration degree in finance and management from Indiana University in 1975. Previously, he also attended the School of Engineering at Duke University from 1967 to 1968.[6]


Usage trends

Technological advancements in the telecommunications industry have dramatically affected online advertising techniques.[citation needed] Many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisements to those containing more recent technologies like JavaScript and Adobe Flash.[citation needed] As a result, advertisers can more effectively engage and connect their audience with their campaigns that seek to shape consumer attitudes and feelings towards specific products and services.[citation needed]


Currency In Focus: Euro

Friday is going to be a big day in the markets as it is highly likely that we will go into the weekend without a resolution to the US debt ceiling debate.  While this will certainly weaken the Dollar, at the end of the day when risk aversion increases due to potential structural issues, USD is favored.

The intermediate term trend is definitely higher for the Euro, despite the recent problems they have had with their own debt crisis.  While they finally have come up with some solutions to help their debt-laden countries continue to function, they are not out of the woods just yet.

One of the more interesting properties of the Euro is that it is known as the “anti-Dollar”.  So much of the recent Euro strength is a direct result of US dollar weakness.

We expect the Dollar to continue to be weak, at least until Friday.

Bias: Neutral

Trade:  Sell EUR/USD at 1.4540, just ahead of R3 resistance. Stop at 1.4580.  Take profit at 1.4370.  Reward/Risk Ratio: 5.5:1


programs where you earn money but are free to join.

Trickle income, like these sites below, build up a bank balance, give you confidence and earn you some funds to invest in HYIP or other programs that require you to deposit money first.

Pay to Click (PTC) sites pay you a cent or less to click on advertisements every 24 hours. It may not sound much but it adds up while only a little time is required to earn from each site every day. Remember, you can click and earn from the same ad once every day.
The following Bux sites are reliable and have $2 to $10 minimum payouts:- Neobux (proof), BuxP (proof)
Here is a tutorial on how to use Neobux which is useful for those who wish to translate the instructions from English..
DonkeyMails still popular after years online – the classic ‘paid mail’ and PTC program. (proof)
ClixSense is another established program that pays 1c a click and also good for buying your own ads. It is best for Premium upgrade members (which costs from $10) as you will get many more links to click on and earn..
Bookmark your log-in page, remember your password and check your account several times daily for ads to click on.
You can upgrade your account by purchasing referrals.
Wait for the ad to load and then watch the 10 to 30 second timer count down. If you open two ads at the same time you will be paid for none of them. Be fair to the advertisers.
You can earn about 4c to 10c daily from one Bux/Mail site as a free member but a lot more if you upgrade. If you join 10 similar sites you can earn $1 a day in 30 minutes even without buying referrals!

Remember to bookmark this page and all the sites you join to make it easier to return daily.

MyLot is a great program for people who like to chat and earn a few cents a day at the same time! The range of subjects is enormous and from all over the world. Upload pictures from your computer, list your passions and other features. But beware – this program can become infectious!! Payment is by PayPal so you will need to get a free PayPal account . I have been paid 23 times by MyLot – here is June and July

GetPaidTo join programs! Sign up for any of the 1550 free cash offers available and get paid instantly through Paypal. For instance, join Ebay and get $7 (so long as you are not already a member). Low minimum payout of $0.50 which you can earn in minutes with a daily survey. Free to join. Open only to USA, Canada and UK residents, like a lot of these GPT programs. Most offers are free but some require a purchase which are clearly marked. Please be truthful when joining and giving information and best to use a dedicated email address as you will get many replies.
Go here to see the payment process and proof of payment to my PayPal account
And here are some tips on how to do offers and set up your PC to earn with GPT programs.
Gaming Lagoon, started in 2006 has now been absorbed into GetPaidTo.
For offers that you purchase you will get cash back. Useful where you are buying software (like for PC Speed Optimization ) or ebooks; getting a loan; buying tickets; and more.
To use the site:-
1. Check the Complete Offers page. New offers are added each day
2. Read the directions for the offer and fill it out. Reading the Terms of Services and full completion will assure your offers approval. Once you’re done, click the green checkmark to mark the offer completed.
3. Wait while the offer is sent for approval. If approved you will receive the points or cash. Get what you want with the points or convert to cash. One point is just under a dollar. This site pays OK.

Surveys for payment or prizes. Get paid by manufacturers for your opinions on their products. All of these are free to join and really do pay. There are many survey scams on the Net and even some where they require payment from you. You should never have to pay to take part.
CashCrate has been paying for over 4 years with over 2 million members and pays worldwide although most surveys are for US, Canada and Europe. Sign up from the UK, for instance, and you get 52 options to complete offers, take surveys or shop online with payments ranging from 50 cents to $15. You get points for playing Flash games as well – good fun! They have a ‘payment wall’ where members post photos of their payments. They have a good tutorial here on how to earn money with CashCrate.

For sites where you earn by clicking on a link to make a search. Here is a tutorial on how to make a valid search . It will take longer than the 40 seconds shown to finish loading three pages but if the advertiser doesn’t get paid, you wont get the links in the future..

High Payouts from ‘free to join’ programs.
Normally I avoid very high payout programs where it sometimes takes a year to reach the minimum by which time the site may have vanished!

You WILL get paid with these programs; about $35 to $50 a month for just these programs and there are dozens more to choose from. Join up, add to your favourites or put an icon on your desktop by dragging on a links page for each program and visit the sites at intervals through the day and earn a bit each time. But do it EVERY day! It soon adds up.

I can get you referrals. Contact me for details on how its done


One lifestyle change is to make extra money.

The old phrase “spend less than you earn” is made up of TWO factors: spending and earning. Sure you can reduce your spending by a great deal, but very few people have saved their way to wealth. They have also earned additional income and then put that extra money to work for them. There are many ways to make extra money, but how you make extra money is dependent on your current sources of income. Since your day job usually pays the bills, how can YOU make extra money? Here’s some ideas to help kick start your brain into thinking about how to increase the earning side of the equation. These aren’t considered “passive” income (filling out opinion surveys for cash & rewards does take time), but they can help generate some take-home pay to help reduce your debt and potentially get you some breathing room.


Define the process

Try to move through your entire delivery process step by step and scetch it out in a diagram.

A couple of questions you can ask youself.

- How do I get customers, what is my value proposition to them
- How do I handle questions in the sales phase (in my example we have no phone number, we usually take all communication over email – most people can see that we provide a service at a low price and accept this. Those who do not, I gladly forward to someone else since they tend to be “high maintenance clients” that drain your time)
- How do people order the services? (in my business all ordering is online only – they also fill out their requirements online)
- How do I deliver the service/product?
- How do I handle input/questions in the delivery process? (in my example we have 2-3 design iterations where the client can give us input on the design)
- How does the production team get information about the client?
- How and when do people pay? for the product/service (do they pay online or do you send them an invoice manually?)

Try to sketch out the entire flow on a piece of paper.

Now the important stuff… How much of this can be automated!

The more that can be automated, the less you have to work and the better the business will scale.

Because of my background in IT, this is actually one of the steps I’m very good at. But it is perhaps also the step that is the hardest to explain to someone else. It all comes down to you having an idea of what can be done easily with existing products such as WordPress and plugins, and what have to be developed especially for you.

I cannot give you my 10+ years of experience, but you have a couple of opportunities. 1) find someone in you network who knows about stuff like this, or 2) send me an email – if it’s a short one and you send me the process outline, I’ll try to point you in the right direction.

As an example I had a small component developed (cost me less than $200) that could send invoices to my clients in one of my businesses. This saved me from sending out 20-30 invoices manually, and will save me even more time once I get even more clients (scaling).


Why would they give away money?

The most important thing to understand is that they aren’t GIVING away money. You are earning it. For every form you fill out, they are paid a certain amount by the advertisers. Of that amount, a high % of it is deposited into your CashCrate earnings.

They make money every time you fill out a form. They have absolutely no reason to cheat you. They make tons of cash as a legitimate business and stand far too much to lose if they were ever caught cheating.


video conferencing

  • Founded in 1936 by Shankar with the Association for Business Communication (ABC) [2], originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship,research ,education, and practice.”
  • The IEEE Professional Communication Society (PCS) [2] is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS’s academic journal,[3], is one of the premier journals in Europe communication. The journal’s readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.

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